Tetra Pak unveils Food & Drink Expo 2016 challenge

At Food & Drink Expo 2016, Tetra Pak will be asking producers and manufacturers to bring their drinks and challenge the team to re-design them into ‘Good To Go’ Tetra Pak cartons for the out of home market. With over half (53 percent) of people in the UK sipping a drink while walking or driving and eating on-the-go weekly or more often, there is a huge opportunity for businesses to tap into the convenience market. Only fast moving and high selling lines maintain their position on shelves, so carton design is key to gaining a competitive advantage of POS and keeping brands ahead of the game. Ben Cutts, Business Development Manager, Tetra Pak says, “Your carton is more than a package – it is a stamp of quality that offers you a 360-degree canvas to customise and enhance your brand identity. Come and challenge us at Food & Drink Expo to expand your package offering and help you stand out in an innovative and exciting environment.” As well as the challenge and having the chance to see Tetra Pak’s latest product innovations, visitors will have the opportunity to meet some of Tetra Pak’s leading experts. They will be able to provide advice on branding, packaging, distribution, filling and consumer convenience. The team will also be able to discuss the challenges and opportunities that lie ahead for the Good To Go market. Companies with a minimum volume of one million packs are eligible to participate in Tetra Pak’s Good to Go challenge. If you would like to be involved, please get in touch: